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Fellow PPKers,
We are preparing for a global deluge of media outlets... a metaphoric flooding of inboxes with the official VeganMoFo Press Release! You can help!
We want anyone and everyone to personalize, and then send this press release to their local daily and weekly newspapers. This is a long post, but this process is really easy, and can take as little as 10 minutes of your time. Do it!
Instructions follow:
1. Read the press release (below), and then personalize it. At the very least, include your name, phone number, and email address as the CONTACT, at the very top; and make sure the date is accurate. If you are participating in VeganMoFo, or you know other local bloggers who are, modify the 4th paragraph with the appropriate names, links, and details. What I wrote in paragraph four is just a sampling, which can be modified as much as you want. But please, double check for spelling errors. If you don't want to bother personalizing the press release, just remove the 4th paragraph altogether.
2. Make a list of all the local newspapers and weeklies with food sections. Then, look them up online, and look for the "contacts" or "editors" link. Try to find out the name and email address of the person in charge of writing about food. Sometimes you may have to call the front desk to find out this info.
*** If you live in a city with lots of other vegans, please make a point of having only one person be sending out press releases.
3. Send the press release, with a BRIEF personalized message to the food editors (ie. ONE SENTENCE). Don't send it as an attachment, but in the body of the email. If you'd like to, you can send along the veganmofo III graphic* as an attachment, and/or a particularly beautiful vegan food photo of YOUR OWN. Occasionally, if you feel like you've got the moxie and you can sound professional and enthusiastic, it's good to call the person first and either speak with them or leave a message, about this very exciting thing that's going on, and you're about to email them a press release. Please read the press release thoroughly, once or twice, before calling. It really helps. Obviously, if you don't think you can pull that off in a professional way, just send the email without the call.
email subject title: "Press Release: Vegan Month of Food (VeganMoFo)"
(*http://3.bp.blogspot.com/_gq5OR0yshx8/SrZt0dtZAHI/AAAAAAAAEFg/69C5M_AZ6RM/s1600-h/veganmofo+3.jpg go to link, save image to your harddrive, save as "veganmofo_logo", attach to email as a jpg attachment)
4. Once you've sent the press release, come back to this thread and post the names of the papers/media outlets you've sent it to.
woooooo hooooooooo! let's do this thing!
Last edited by ameyfm (Tue 9/29/09 12:32 pm)
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THE PRESS RELEASE:
PRESS ADVISORY
October 1st, 2009: FOR IMMEDIATE RELEASE
CONTACT: YOUR NAME HERE, YOUR PHONE NUMBER, YOUR EMAIL ADDRESS
VeganMoFo III:
Vegan Month of Food, with over 350 Blogs Participating
Third time’s the charm, as the 3rd Annual Vegan Month of Food (aka VeganMoFo) prepares to take the blogosphere by storm. Starting October 1st, over 350 bloggers from all around the globe will pledge to post about vegan food at least five days a week for the whole month of October. The most dedicated participants try to blog all 31 days. Food writers, bloggers, and home cooks will write about what they eat and what they cook, all with the intention of showing off the wide and varied world of vegan food.
VeganMoFo kicks off on October 1st and continues through the month of October. You can find the alphabetized list of all participating blogs online at Cake Maker to the Stars (http://kitteekake.blogspot.com). There you can also find a link to the public RSS feed, where anyone can browse the latest posts from all the participating blogs in one place! (http://kitteekake.blogspot.com/2009/09/ … -info.html)
First organized by vegan chef and cookbook author Isa Chandra Moskowitz (theppk.com), VeganMoFo has been gathering more and more enthusiasts each year. Participants begin brainstorming themes for their month-of-daily-entries with great enthusiasm. In previous years, bloggers have written about everything from veganizing grandma’s recipes, to eating in foreign countries, to 31 days of vegan Halloween-themed treats. Posts include beautiful photographs, tantalizing recipes, and thoughtful musings.
{Local blogger YOUR NAME HERE is one of the bloggers participating this year. YOUR NAME HERE first began HIS/HER blog “YOUR BLOG NAME HERE” (YOUR BLOG URL HERE) in YEAR. “YOUR BLOG NAME HERE” focuses on beautiful photography of home cooked meals, local restaurant reviews, vegan versions of old family recipes, thoughts on following a vegan diet, personal recipes, and much more. }
VeganMoFo is a grassroots event that evolved from a community of vegans who love to cook, love to be vegan, and are passionate about sharing their love of vegan food with the rest of the world. Anyone interested in food should definitely go online and check it out. But, be prepared for a growling stomach!
Last edited by ameyfm (Thu 10/1/09 5:46 pm)
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Wow! Brilliant press release!
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Thanks Fikustree!
So far I've sent to:
Santa Cruz Sentinel, Good Times, Santa Cruz Weekly
San Jose Mercury News
Relish (national newspaper insert)
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Also contacted:
Epicurious.com, Food Network, Slashfood.org, Culinate.com, Chow.com, Project Foodie.com, MixingBowl.com
Last edited by ameyfm (Tue 9/29/09 1:28 pm)
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Great press release! I just sent it to Lehigh Valley Vegetarians and The Morning Call (local paper)
Last edited by DontHaveACow (Tue 9/29/09 1:25 pm)
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awesome! Thanks Don't Have a Cow!
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I sent it to the Austin Chronicle & the Austin Statesman. I felt silly though pimping my blog!
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I'm going to send to
Syracuse Post Standard
The New Times
And NewsChannel 10
(wait, can press releases go to t.v. stations?)
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yeah, you can send to tv stations... I wonder if they'd do a news story and interview you!?
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ameyfm wrote:
yeah, you can send to tv stations... I wonder if they'd do a news story and interview you!?
it wouldn't exactly be prestigious! church bbq dinners often make the news on there...
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I contacted: The Kaimin, The Missoulian, The Ravalli Republic, The Whitefish Pilot, The Daily Interlake, The Tobacco Valley News and The Missoula Independent
yay!!!!!!
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hooooooray for eems_reeses!!! You rooool! Thanks so much
C'mon ppkers! we need helpers! Who's gonna cover portland? How about Seattle? chicago? Austin? London? Et cetera et cetera et cetera!!!
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I contacted the Kitsap Sun and the Tacoma News Tribune. I'm finding contact information for some other local papers now.
Last edited by annakarenina (Tue 9/29/09 9:53 pm)
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Cool. I gots Vancouver and Victoria and Salt Spring Island covered. (Georgia Straight, WE, Monday Mag, Gulf Island's Driftwood, EAT magazine) Luckily I've submitted articles to most of these editors so I hope that helps! I'll also send it to Earthsave to put in the newsletter, but honestly I dunno...they hate my ideas.
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I contacted the food writer at pnwlocalnews.com as well.
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i send one to the chronicle herald and the coast.
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awesome! keep up the good work ppkers! we want every paper in the world to know about veganmofo! muahahahahaha!
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I sent it to the Scotsman and the Edinburgh Evening News!
ETA - I posted about it in the new Edinburgh University Vegetarian Society's Facebook page, so they might submit it to the student papers.
Last edited by rachell37 (Wed 9/30/09 7:09 am)
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I contacted the Asbury Park Press and am getting contacts for local weeklies now.
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I sent it to the Baltimore Sun, City Paper, Maryland Gazette, and b.
Even better, I'm finally on here! Yay!
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bump!
Great work so far! We need more ppkers to send out this press release - it's fast and easy!!
welcome on board porcelainmonkey!!
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Ok, so I went out on a limb and emailed The Guardian's food blog: http://www.guardian.co.uk/lifeandstyle/wordofmouth
Might as well give it a go, right? I might try the Metro too, as they have a food day on Wednesdays...
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awesome! Thanks everyone! keep on keepin' on!
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